About Appex
A holding company built for the long view.
Our mission
Why we exist
[PLACEHOLDER] We back operators who care about craft and customers in equal measure. Appex provides capital, infrastructure, and shared expertise — each venture keeps its own identity, team, and culture.
[PLACEHOLDER] Replace this with the real Appex mission. Two or three short paragraphs that explain how the holding company adds value beyond capital — operating leverage, shared services, talent network.
Founder
Wathiq Shuman
[PLACEHOLDER] Short founder bio — background, what you've built, what drives the Appex thesis. Replace this paragraph.
Timeline
Our ventures
Venture
AI Services
AI consulting and custom automation for businesses ready to move fast.
Venture
WDD
A modern gifting and e-commerce platform for perfumes and curated gift products.
Venture
Metalix
Premium aluminum photo printing — gallery-grade prints that last decades.
Venture
Iris Photography
Photography studio specialising in portrait, brand, and editorial work.